Lionel Messi’s move to Miami could not only rejuvenate the worst team in MLS, but may also catapult them onto the league’s rich list.
William GittinsWillGittUpdate: Jul 18th, 2023 21:14 EDT
CRISTOBAL HERRERA-ULASHKEVICHEFE
Inter Miami pulled off one of the greatest transfer coups in sport history when they convinced Lionel Messi to move to MLS. But the importance of Messi’s arrival is not restricted to the action on the pitch; the World Cup winner will have a transformative effect on the team’s commercial operations too.
On Tuesday Inter Miami co-owner Jorge Mas appeared on CNBC’s Halftime Report. His interview focused on the incoming superstar and the work that had gone in to securing his signature.
“When we got into the project of Inter Miami, we really did it wanting to be the premier platform for football in the United States,” Mas said.
“The pursuit of Messi began in 2019 when me and David [Beckham] flew to Barcelona and met with his father and really started the process of convincing Lionel Messi to come to America.”
Watch Messi, Miami and the rest of the MLS via live stream on AppleTV
Messi mania takes over Miami!@Jorge__Mas, Managing Owner of @InterMiamiCF, joins #HalftimeReport to talk soccer superstar Lionel Messi's debut. pic.twitter.com/JLmW1DImeO
— CNBC Halftime Report (@HalftimeReport) July 18, 2023
Now that Messi has arrived, Mas believes that the club and US soccer in general has a golden opportunity to benefit from what he called the “Messi Effect”.
“When does an athlete truly have the opportunity to change the sport? I think that’s the opportunity that Messi has ahead of himself,” Mas continued. “It’s the only thing anyone talks about.”
At last count Forbes valued Inter Miami at $600 million, making them the 11th most valuable team in MLS. On Tuesday Mas said that Inter Miami’s value could reach $1.3 billion – $1.5 billion in the next year alone.
Miami have bet big on Messi to improve both the on-field quality and off-field success of the team. But Mas insists that the arrival of a bona fide superstar should be good news for the league as a whole.
